Luxury hospitality brand Jumeirah has officially expanded into the superyacht sector through a landmark partnership with the iconic sailing yacht The Maltese Falcon.
The 88-metre, three-masted DynaRig superyacht will now operate as part of the Jumeirah Privé collection, offering ultra-luxury charter experiences across the Mediterranean during summer months, before relocating to the Caribbean for winter itineraries.
The collaboration blends Jumeirah’s signature hospitality offering, including curated dining, wellness experiences, and personalised service, with one of the most technologically advanced sailing yachts in the world.
Originally launched in 2006, The Maltese Falcon remains one of the most recognisable sailing superyachts globally, known for its innovative rigging system, award-winning design, and ability to offer a sailing experience unlike any other in its class.
This move reflects a wider trend in ultra-luxury hospitality brands expanding into experiential yachting, as demand for fully curated, private maritime experiences continues to grow in the Mediterranean and beyond.
For Malta and the wider Mediterranean region, it reinforces the ongoing positioning of the area as a key playground for high-end charter activity and branded yacht experiences.
